Dear Yvon Chouinard,
As a vocal fan of you and patagonia, I have two questions:
1. What's with the increased logo size on your latest products?
most of my patagonia clothing (circa mid '90's and '00's because the last so long) have a tastefully sized logo. they are visible but not obnoxious. Now, go look at your Adze Jacket and new Torrentshell Jacket. they now scream "patagonia!" in the most (the) North Face-esque manner. I love your gear but as an unsponsored ambassador I would think twice before buying something with such a superficial branding treatment. If nothing else, make it removable for those who may seek that option. Often i find myself happily dressed snout to tail in old patagonia, but in what i consider an understated manner.
2. What's with the douchebag trucker hats?
it is well known that patagonia was born from dirtbags and adopted by yuppies. now i fear it has been kidnapped by douchebags.
Every time i see a patagonia trucker hat (with an admittedly nice patch) i want to punch your accessories designer. Sometimes it seems like you've gone from cutting edge and timeless to on trend.
For me, patagonia has always meant minimalist, multifunctional, timeless, and long lasting clothing and gear from an environmentally conscious company. With that in mind I ask you to remind consumers of your common threads initiative (reduce, repair, reuse, recycle, and reimagine) when they tire of their trendy big logos and trucker hats.
Still love you,
theevildrsin
