I see a lot of consumers and have a few moments to check them out. I have an opportunity to see what they wear and what they carry. I see a lot of brand names on the clothing, sometimes huge logos spanning the entire surface of the clothing. I see a lot of branded accessories that I recognize even without the printed name, which also shows how successful certain companies' advertising has been on me.
I'm not doing resolutions this year but I will say this; I hope to reduce the free advertising I give to companies by wearing their huge logos on my stuff. I probably will stop doing unpaid gear reviews on my blog, except for negative issues I encounter with product. (no news is bad news?)
Brands are not evil. It can give consumers confidence that they are getting a certain level of quality. However sometimes the brand identity outshines the actual product. Sometimes people know the brand before they even know what the product is.
So, if you splash a logo on yourself, at least get compensated for it. better yet, promote yourself and your own brand.
Happy New Year!
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